Summer movies aren't dead: Why experts aren't panicking (yet) about this season's weak box office

 


"Furiosa," "The Fall Guy," and "IF" all performed far worse than May blockbusters typically do at the box office — but we shouldn't have expected much better.

Furiosa: A Mad Max Saga made headlines with its soft $25.5 million opening weekend, topping the weakest Memorial Day weekend at the box office since 1995 (excluding the

pandemic-hindered 2020 and 2021 weekends). Mad Max diehards were disappointed by that result, and certain box

 

office pundits suggested the sky may be falling in Hollywood, as it’s one of several splashy May releases that didn’t set the domestic box office ablaze.

 

David Leitch’s Ryan Gosling vehicle The Fall Guy kicked off the month with a $27.7 million opening weekend, John Krasinski’s family fantasy IF followed with $33.7 million in its

first three days, and Furiosa’s Memorial Day competitor The Garfield Movie earned a cool $24 million from Friday to Sunday (adding Memorial Day Monday bumps

up Furiosa and Garfield to $32.3 mil and $31.3 mil, respectively, for the holiday weekend

 

Slow, but not surprising


Though these debuts are a far cry from that shiny $100-million weekend mark that studios and marketers covet, 2024’s crop of May

movies didn’t fall that far below what insiders and analysts anticipated for the month. “I don't think anyone expected anywhere near a $100-million opening weekend from any of those movies, and this is coming months out,” says Daniel Loria, SVP of the Boxoffice


 

Company. “As soon as we saw this slate, we understood that.” Anthony LaVerde, the CEO of theater chain Emagine Entertainment, agrees. “We’re in line with our internal predictions,” he says. “There's nothing, so far, that's a surprise to us.

 



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